CoachLine — Terms of Service
Last updated: October 2026
1. Who we are
CoachLine is provided by Feeko Oy, a company registered in Finland (“CoachLine,” “we,” “us”).
These Terms of Service (“Terms”) govern your access to and use of the CoachLine application (the “Service”).
By creating an account, you agree to these Terms. Our Privacy Policy at https://coachlineapp.io/privacy explains personal data processing. If you do not agree, do not use the Service.
2. Who can use CoachLine
You must be at least 18 years old to create a Coach or Club account.
Player accounts may be created by a Coach’s invitation. Where a Player is a minor, the responsible Customer is responsible for ensuring any parental/guardian consent or authorisation required by law has been obtained and, where required, verified in accordance with applicable law, prior to the minor’s use of the Service. For Players under 13, the Coach must confirm in the invite form that this consent has been obtained before sending the invitation. CoachLine does not verify the age of Players or the existence of consent, and this confirmation does not transfer that responsibility to CoachLine.
You are responsible for the accuracy of the information you provide when registering.
3. Accounts and roles
CoachLine offers different account roles - Coach, Club, and Player - each with different features and data access, as described within the app. You are responsible for maintaining the confidentiality of your login credentials and for use you authorise under your account. You must promptly report suspected unauthorised access. This does not exclude CoachLine’s responsibility for its own breach.
“Customer” means the individual or organisation subscribing to the Service, including an agreed pilot. “Order” means the accepted online order or other written agreement identifying the Customer, plan, price, billing period and limits. A person ordering for an organisation must have authority to bind it. Invited users, including Players, are not personally responsible for the Customer’s subscription fees. The Customer manages invitations and permissions. A Coach acts independently or for the relevant Club; the Club account is operated by its authorised administrator. One person may hold more than one role.
In these Terms, “Player” means any athlete whose record is held in the Service, and “team” includes any group of athletes or a single athlete coached individually; references to rosters, practices and games apply equally to individual-sport training and competition. “Pulse” means the optional wellbeing check-in feature enabled by a Coach for a team, through which invited Players may provide energy or fatigue, performance and overall training ratings and optional comments. Participation is voluntary. Player records may also be held without a Player account. “Consumer” means an individual buying mainly outside their trade, business, craft or profession; a Coach may be a Consumer.
4. User content - you are responsible for what you add
“User Content” means anything you create, upload, or enter into CoachLine, including but not limited to: drills, practice plans, season plans, roster and player information, player notes, feedback responses, tasks, and file attachments.
You retain your rights in your User Content, subject to the rights of the Customer, individuals and third parties. By using the Service, you grant CoachLine a limited license to store, process, and display your User Content solely for the purpose of operating the Service for you. The Customer may continue using exported User Content after the subscription ends, subject to third-party rights. CoachLine and its licensors retain rights in the Service software.
You are responsible for your User Content, including for:
- Its accuracy, legality, and appropriateness
- Ensuring you have the right to enter any third party’s personal data (e.g. a player’s information) into the Service
- Ensuring you are authorised when sharing, publishing, or disclosing User Content to others within the Service (e.g. publishing a practice plan to players, sharing a player note with another coach)
CoachLine does not review, verify, or endorse User Content, and is not responsible for its accuracy or for how it is used by others within your club or team. This does not exclude CoachLine’s responsibility for its own breach of these Terms or statutory duties.
5. Data protection roles and processing agreement
Where you enter personal data of another individual (e.g. a player, another coach) into the Service:
The Customer determining the purposes and means of processing is the Data Controller for that personal data - you determine what data is collected and why. A Coach acting on behalf of a Club is not a separate controller merely because they enter data; that Club will normally be the controller.
CoachLine acts as a Data Processor, processing that personal data solely on the Customer’s lawful documented instructions, as necessary to provide the Service, and in accordance with the separate Data Processing Agreement (“DPA”) at https://coachlineapp.io/dpa and applicable data protection law (including the GDPR).
CoachLine will implement appropriate technical and organisational measures to protect personal data processed on your behalf (see the DPA and our Privacy Policy for details on sub-processors, international transfers and security measures). The DPA governs subprocessors, transfers, assistance and return or deletion of personal data. CoachLine’s own account, billing and security processing is described in the Privacy Policy.
The Customer is responsible for ensuring it has a valid legal basis (e.g. legitimate interest, consent, or another applicable basis) for entering any individual’s personal data into the Service, and for informing those individuals as required by applicable law. Player notes, test results and Pulse responses may constitute health data. Where applicable, a condition under Article 9 GDPR is required in addition to an Article 6 basis. The Customer must minimise the data and restrict access appropriately; consent-based Pulse participation must be voluntary and consent capable of withdrawal.
The DPA must be concluded before personal data is processed on the Customer’s behalf. This Section does not replace it. The DPA prevails for that processing, and Annex 1 prevails for switching within its scope, subject to mandatory law.
6. AI features
CoachLine offers AI-assisted features (e.g. AI practice plan generation). These features process the data you provide (such as your drill library) via our third-party AI provider, Anthropic, to generate suggestions. Inputs to AI features are processed outside the European Economic Area, mainly in the United States, under the safeguards described in the DPA. AI-generated content is provided as a starting point only - you are responsible for reviewing, editing and expressly confirming any AI-generated output before saving, sending, relying on or publishing it.
Depending on the AI feature, inputs may include personal data in tasks or meeting notes and Player-identifiable wellbeing trends (which include the wording of the Customer’s Pulse questions) in weekly summaries. Providers and processing arrangements are described in the DPA and Privacy Policy. Do not submit unnecessary personal or sensitive data.
7. Subscriptions and payment
The accepted order identifies the Customer, selected plan and add-ons, price, billing period and usage limits. A subscription contract, including any free trial and the agreed paid continuation, is concluded when CoachLine confirms the order by email. Access starts on the agreed date, subject to any Consumer request for early performance. The agreed Terms and order confirmation are provided in a form the Customer can save.
Prices. Consumer prices include applicable VAT and mandatory taxes. Prices offered exclusively to non-consumer Customers may exclude VAT if clearly labelled. The total payable is shown before ordering. The Customer must provide accurate billing country and tax details. Additional teams, add-ons and paid usage require express acceptance of the charge and effective date; reaching an AI limit does not authorise automatic overage charges.
Free trial. A seven-day free trial is available when starting a subscription. Before ordering, the Customer is shown the trial end date, the selected plan and add-ons, the price payable after the trial, the billing period and how to cancel. By placing the order, the Customer expressly agrees that the subscription will automatically become paid unless cancelled before the trial ends. The order confirmation includes these details. The Customer may cancel during the trial through the subscription controls or by email, without charge. Unless cancelled, the first payment is charged when the trial ends, and the selected monthly or annual paid subscription period begins on that date. The trial does not limit any statutory Consumer withdrawal rights.
Billing and renewal. Subscriptions are paid in advance monthly or annually. Monthly subscriptions renew monthly; non-consumer annual subscriptions renew annually unless cancelled before renewal. A Consumer annual subscription has an initial 12-month term, after which it continues indefinitely with annual billing and a right to terminate on 14 days’ notice with a proportionate refund. Earlier mandatory or Annex 1 termination rights remain available.
Cancellation. The Customer may cancel renewal before the next billing date through available subscription controls or by email. CoachLine confirms receipt and the end date. Ordinary cancellation takes effect at the end of the paid period without a refund for that period, except under the Consumer rule above, the rights below, Annex 1 or mandatory law. Deleting an individual account does not automatically cancel an organisation’s subscription or delete its records. Downgrades apply from the next billing period unless otherwise agreed or required by law.
Pilots and payment failures. Pilot duration and limits are agreed in writing. Paid conversion requires express prior acceptance of its price, billing period and start date. Following a failed payment, CoachLine gives notice and at least 14 days to remedy it before suspending paid access. A good-faith billing dispute is investigated and does not alone justify suspension while the Customer cooperates and pays undisputed sums.
Price protection. The recurring Coach or Club base-plan price stays fixed while the same subscription continues without interruption. Temporary discounts expire as disclosed. Voluntary plan changes, extra teams and a new subscription after cancellation are priced as expressly agreed. General amendments cannot remove this protection.
AI add-on price changes. CoachLine may increase the Pulse and AI add-on price to reflect a material increase in the third-party costs of providing its AI features. Any increase must reasonably reflect the impact of those cost changes on the add-on. CoachLine will notify the Customer by email of the reason for the increase, the new price and its effective date at least 30 days in advance. The increase will take effect no earlier than the start of the next billing period following that notice period. The Customer may cancel the add-on before that date and retain the base plan. For Consumers, no increase applies during the initial fixed term, any increase must be minor relative to the agreement as a whole, and corresponding cost decreases produce a proportionate reduction. Material Consumer price changes require a new agreement. Applicable tax changes may be reflected upward or downward to the corresponding extent, subject to law and advance notice where possible.
Consumer withdrawal. A Consumer may withdraw from an online contract within 14 days of its conclusion without giving a reason by an unequivocal email or postal statement, or through the online “Withdraw from contract” function available throughout that period. Sending notice before the deadline is sufficient. Online withdrawal is promptly acknowledged by email. The optional model form appears in Section 13. Missing statutory withdrawal information extends the period as required by law. For subscriptions with a free trial, the 14-day withdrawal period starts when the subscription contract is concluded, not when the trial ends. No charge applies to Service supplied during the free trial.
If a Consumer expressly requests performance during that period and receives the legally required information, CoachLine may charge proportionately for Service supplied before withdrawal; otherwise no such charge applies. Starting this ongoing digital service does not itself remove the withdrawal right. The balance is refunded within 14 days of notice using the original payment method unless otherwise agreed, without a refund fee.
Consumer remedies. The Service must meet agreed and statutory requirements, including necessary updates. Consumers may require supply or correction and, where legal conditions are met, a price reduction, termination, refund or damages. Correction must be free, within a reasonable time and without significant inconvenience. These and more favourable mandatory rights apply despite contrary provisions of these Terms.
8. Acceptable use
You agree not to (i) use the Service for any unlawful purpose, (ii) upload content that is harmful, harassing, or infringes on others’ rights, (iii) attempt to access accounts, teams, or clubs you are not authorized to access and (iv) interfere with or disrupt the Service’s operation.
9. Termination
We may proportionately suspend affected access for a material breach, unlawful use or a serious security risk. We explain the grounds and allow a reasonable opportunity to remedy them unless immediate action is necessary or notice is prohibited by law. Access is restored when the grounds cease. Either party may terminate for a material breach not remedied within 14 days after written notice, or immediately if it cannot be remedied.
We may discontinue the Service on at least 60 days’ notice, subject to the Consumer’s initial fixed term and applicable law. If we discontinue it, terminate for reasons other than the Customer’s breach, or the Customer terminates for our material breach, we refund prepaid fees for the unused remainder. Data retrieval and applicable switching rights continue; restrictions must not obstruct mandatory export rights.
The Customer may request an ordinary export during the subscription and for 30 days after it ends, without a separate charge. Structured data is provided in a commonly used machine-readable format and files in their stored format through secure delivery. After the subscription ends and the retrieval period expires, User Content is deleted under the Customer’s lawful instructions and the DPA, including any specified lawful backup period, unless earlier deletion is lawfully instructed or a later period lawfully agreed. Independently processed account and statutory billing records follow the Privacy Policy. They do not justify retention of the Player database. Annex 1 provides additional switching and deletion terms where it applies.
10. Disclaimer and limitation of liability
CoachLine provides the Service with reasonable skill and care, including necessary updates. For non-consumer Customers only, CoachLine is not liable for indirect or consequential damages arising from use of the Service or User Content. The Customer remains responsible for coaching decisions; the Service, including Pulse, is not medical advice, diagnosis or emergency monitoring and does not guarantee injury prevention.
For non-consumer Customers, CoachLine’s aggregate liability is limited to the greater of EUR 1,000 and the Service fees paid or payable for the 12 months preceding the first event giving rise to the claim; during the first year, the agreed fees for that year apply. Related claims are treated as one claim. Reasonable costs of restoring User Content lost through CoachLine’s breach are direct loss. The limitations do not apply to fraud, wilful misconduct, gross negligence, death or personal injury, liability that cannot legally be limited, individuals’ data protection rights or an express different liability arrangement in the DPA. They do not restrict mandatory access or switching rights or apply to Consumers.
11. Changes to these Terms
We may make proportionate changes to these Terms or the Service for changes in law, necessary security measures, compatibility with supported systems or improvements to functionality. Material changes are explained by email at least 30 days in advance, with a version the Customer can save. A materially adverse change permits termination before it takes effect and a proportionate refund for the unused paid remainder. Urgent legal or security changes may take effect sooner only to the extent necessary, with notice as soon as possible. Price changes follow Section 7.
For Consumers, changes beyond those needed to maintain conformity must be made without additional cost and for the reasons above. If a change affects access or use more than slightly, we give reasonable advance email notice of its nature, timing and termination right. The Consumer may terminate free of charge within 30 days after notice or the change, whichever is later, unless we offer the unchanged, conforming Service without extra cost. Statutory refunds and more favourable mandatory rights remain available. Material changes to the agreement requiring new consent cannot be imposed by notice alone.
12. Governing law
These Terms are governed by the laws of Finland. Disputes will be resolved in the courts of Finland, without prejudice to any mandatory consumer protection rights you may have in your country of residence. Consumers may also bring proceedings in their home courts where applicable; CoachLine may sue a Consumer only in a court permitted by applicable consumer jurisdiction rules.
Consumers may contact Finnish Consumer Advisory Services (www.kkv.fi/consumer-advice) and refer disputes to the Finnish Consumer Disputes Board (www.kuluttajariita.fi), where competent, or an applicable local consumer dispute body, without restricting access to court.
13. Contact
Questions about these Terms, complaints, cancellations and export requests: info@coachlineapp.io. CoachLine’s legal entity, Business ID, postal address and telephone number: Feeko Oy, Business ID (y-tunnus) 3219428-4, VAT number FI32194284, Karitsakuja 3, 21290 Rusko, Finland, tel. +358405381713.
Model withdrawal form: To Feeko Oy, Karitsakuja 3, 21290 Rusko, Finland, info@coachlineapp.io. I hereby withdraw from my CoachLine subscription ordered on ____. Consumer’s name and address: ____. Date: ____. Signature (paper submissions only): ____.
Annex 1 Export and switching under the EU Data Act
This Annex forms part of the agreement where Chapter VI of Regulation (EU) 2023/2854 applies to the Service and Customer, or where the Order expressly incorporates it for another Customer. It prevails for switching, associated termination, retrieval and erasure, without limiting mandatory rights. Its export rights include input and output data and associated metadata generated through use of the Service, whether or not they qualify as User Content under Section 4.
Switching request
The Customer may request to move to another provider, move to its own systems or end the Service and erase its exportable data and digital assets. Send the request to our contact email, identifying the subscription, chosen option and, where relevant, the destination provider and requested date. These rights apply to paid and free subscriptions within this Annex’s scope.
Notice and transition
The notice period for starting a switch or ending the Service with erasure is 30 calendar days from receipt of the request, unless the Customer requests a later date or we agree an earlier one. The switching transition starts at the end of that period and will be completed without undue delay and within 30 calendar days. We confirm the timetable and known continuity risks by email. If completing the transition within 30 calendar days is technically unfeasible, we will notify the Customer within 14 working days of the switching request, explain the technical reasons and specify an alternative transition of no more than seven months. The Customer may extend the transition once for a period it considers more appropriate. We will cooperate in good faith with the Customer and its authorised destination provider.
Assistance and continuity
During the transition, the agreement remains in force. We provide reasonable assistance, relevant information and available tools, maintain contractual functions and service levels with due care for continuity, and protect the security of data during transfer and retrieval. The Customer must provide necessary instructions, destination details and cooperation. We support an effective exit strategy and explain known limitations; we do not promise to reproduce CoachLine’s software or the functionality of another provider.
Exportable data and digital assets
Exportable categories are: (a) Customer and User profile and role data associated with the subscription; (b) club and team details, rosters and player profiles; (c) player notes and their sharing settings, test definitions and results, game statistics and Pulse responses and trends; (d) drills, practice and season plans, calendars and schedules; (e) tasks, projects, tournament records, strategy and marketing calendars, sponsor and budget records and training-library content; (f) Customer-uploaded files and saved AI outputs; and (g) associated metadata generated by use, including identifiers, timestamps, relationships, permissions and Customer-related usage records. Digital assets include Customer files and other assets the Customer has a right to use independently of this agreement. Only data actually held for the Customer is included. All input and output data and associated metadata directly or indirectly generated or co-generated by the Customer’s use are included to the extent they constitute exportable data under the EU Data Act.
Exclusions
Excluded categories are our source and object code, proprietary model weights, internal service configuration and deployment material, security secrets and credentials, and internal infrastructure and diagnostic material protected by our or a third party’s intellectual property or trade secrets. These exclusions must not obstruct or delay switching or remove Customer input, output or associated exportable metadata merely because it is stored with internal data. Other customers’ data is not included.
Formats and interfaces
We provide structured data in a commonly used machine-readable format and files in their stored format, together with information needed to interpret the export. Our current online export register at [export register URL] specifies data structures, formats, applicable standards and interoperability specifications, procedures, available open interfaces and known restrictions. We make the open interfaces required by law available without charge. The register may clarify technical details but cannot narrow the export rights granted here.
Ending the subscription and charges
The affected subscription ends on successful completion of the switch, and we notify the Customer. If the Customer chooses erasure without switching, it ends when the notice period expires. The Customer need not wait for the end of an annual billing period. There is no early termination penalty or separate switching or data-egress charge. Ordinary subscription fees apply only until the effective end date, including the transition, at the existing rate calculated proportionately. We refund any prepaid unused remainder within 14 days.
Retrieval and erasure
Following the end of the transition, the Customer has 30 calendar days to retrieve exportable data and digital assets without further subscription fees, or a longer period agreed in writing. We inform the Customer of the retrieval deadline. Retrieval access does not extend normal operational use. After successful switching and expiry of the retrieval period, or a later period agreed with the Customer, we fully erase all exportable data and digital assets generated directly by or relating directly to the Customer. For erasure without switching, we follow the Customer’s lawful deletion instruction at termination. Backup retention must meet these deadlines unless a lawful later period is expressly agreed. Personal data is returned or deleted as instructed under the DPA, subject to mandatory law.
Mandatory retention
Records we must retain by law, such as statutory accounting records, are retained only to the required extent and for the required period, with access restricted to that purpose. Account and customer administration data processed for our own purposes follows the Privacy Policy. These separate records do not justify retaining the Customer’s player database. Our confidentiality and security duties continue for any data lawfully retained.